Reid Burke

• Led web platform for business.apple.com. Single app used by 4 product orgs (Enterprise, Ads, Maps, and a fourth) and 50+ engineers. Maps is ~30% of the new product UI, Ads ~15%, both deeply integrated in settings, global alerts, nav, and other views.
• Architecture owner for this platform. Moved a React Router SPA to RR v7 (Remix) streaming SSR with self-service React Router plugins and shared APIs for UI, data, nav, auth, and import maps on client and server. Another org can ship a new embedded surface in <1 day. Ads integrates UI, nav, and auth into this platform; Maps and others do the same.
• Cut LCP 36%. Built an LCP analog for soft navigations and Apollo loader metrics to eliminate waterfalls which block paint.
• Drove Apple Ads off a 5+ year Angular stack onto the React app, working with 2 Ads staff engineers and 20+ Ads engineers on their UI while owning the target architecture.
• Migrated platform from Webpack to Vite/Oxc. Builds under 20 seconds. End-to-end deployment time reduced from 3 hours to 20 minutes. Rollback in under 5 minutes; failed deploys near zero using smoke test gates.
• Created a Webpack module federation to import maps bridge for legacy businessconnect.apple.com product to continue shipping weekly while joining the unified app.
• Built Node.js web server infrastructure as code; blue-green deploys with AWS, EKS, S3, Akamai, Kubernetes, and Spinnaker.
• Developed agentic software with parallel subagent/tool calls, memory recall, and cloud agents to open PRs from specs and improve quality.

• Led 7 engineers on the Mail web platform. 20M+ DAU on desktop and mobile.
• Increased mobile web push notifications 100% to 10M/day, boosted Android app installs 111% to 19K/day (saving ~$6M/year via parser fixes), and reduced production Node.js server memory usage by 50%.
• Upgraded React and Redux to current, introduced React 18 streaming SSR; improved FCP by >1 second with 100% legacy UI compatibility.
• Reduced dev server cold start >75% and incremental build times >90%; replaced implementation-detail tests with UI outcome tests; Kayenta canaries for automated production promotion.

Built Screwdriver open-source CI/CD (replacing Jenkins); reduced company-wide deployment times by 20%.

Developed automated browser testing system and visualizer for YUI Library running 120,000 browser tests per commit.

Developed platform for Facebook, Mint, and others to build secure JS apps for Yahoo’s homepage with 350MM monthly users.