I was flipping channels today when I came across this logo for newly rebranded WGN America (formerly “Superstation WGN”). What’s odd is that they started out with a good logo, rebranded with a worse logo, and have now come to his: a dominating artsy pair of eyes staring at you with the incorporated slogan: “TV You Can’t Ignore.” Brand New has the scoop:
Lee Abrams, chief innovation officer of WGN America’s parent company Tribune Broadcasting Company, stated the following craziness: “[the new brand would] look and sound… like nothing else out there.” […] The logo was designed in-house as we learn from this scary sentence in the MediaWeek link above: “In an earlier memo, Abrams said that he had sent WGN’s creative director ‘a few Pink Floyd albums’ after she had turned in some uninspired art/voiceovers.” Yikes. The good news is that I couldn’t ignore it.