@reid

Starting at Apple

Reid standing in front of the Apple Campus sign at One Infinite Loop

I am thrilled to begin my new role at Apple.

I will help small businesses succeed by building Apple Business Essentials — a product which brings together device management, 24/7 Apple support, and iCloud storage into flexible subscription plans.

Matt Lichtfuss, information technology director for Espresso Services Inc. in Minneapolis, uses Managed Lost Mode with Apple Business Essentials. The new service has made deployment and managed security simple for the business, and streamlines IT management to support the company’s growth. Image credit: Apple Inc.

Apple deeply understands the importance of small businesses. I am excited to help enable small businesses everywhere scale up while staying focused on their mission.

Small business owners and entrepreneurs can learn more how Apple products and services can support their growth and success with Made for Business, a series of Today at Apple available at select Apple stores around the world throughout the year.

Led by small business owners, the sessions will highlight how these organizations have used Apple products and resources to build their businesses, reach customers in new ways, and push their organizations forward. Image credit: Apple Inc.