I’ve been building this at Apple since June 2024.

Apple today announced Apple Business, a new all-in-one platform that includes key services companies need to effortlessly manage devices, reach more customers, equip team members with essential apps and tools, and get support from experts to run and grow efficiently and securely. 

Starting April 14, Apple Business will be available as a free service in the U.S. and 200+ countries and regions to new and existing users of Apple Business Connect, Apple Business Essentials, and Apple Business Manager. For more information, visit business.apple.com/preview.

Here’s some highlights.

Built-In MDM

Apple Business offers built-in mobile device management (MDM), facilitating a comprehensive view of an organization’s Apple devices, settings, and more from a single interface. Previously available as a subscription within Apple Business Essentials in the U.S., Apple Business is designed to make IT easy — including for small businesses without dedicated IT resources.

Email, Calendar, Directory

Apple Business introduces fully integrated email, calendar, and directory services that are designed to make it seamless to start a new business with a professional identity. Businesses can bring their own custom domain name or purchase a new one through Apple Business, helping founders elevate communication and collaboration. These services streamline operations, with scheduling tools like calendar delegation and a built-in company directory to make it easy for employees to connect with user groups and personalized contact cards.

Brand and Location Features in One Convenient Place

Brand management tools previously available in Apple Business Connect will now be available through Apple Business, making it easier than ever for businesses to set up and manage how their brand and locations appear across Apple services and apps.